SUPPORTing ted'S GLOBAL ECOMMERCE DRIVE AND CX

Ted Baker, the leading global lifestyle brand renowned for its distinctive design, beautiful quality and unconventional creativity have been working in partnership with Salmon since 2013 to drive and expand their ecommerce operations globally.

Salmon was instrumental in introducing a next-generation fashion retail site for Ted Baker in late 2013 using full Agile methodology - a project involving significant integration, a complex order process, and a fully bespoke customer service/POS interface on a SAP Hybris platform.

Utilising the SAP platform enabled Ted Baker to have their websites tailored to their chosen territories with an unrestricted international offering. From launch, Ted Baker have realised significant year on year ecommerce growth: in 2013/14 ecommerce generated £9.4 million and in 2016/17 posted £72.3m. 2017/18 saw ecommerce growth of 39.8% taking it to £101.1m.

David Bernstein, Non-Executive Chairman said: "Our ecommerce business is an integral and increasingly important component within our retail proposition and has performed very well, delivering strong sales growth."

Salmon has continued to collaborate closely to support and drive Ted’s ongoing expansion into new international markets, and help them to enable their future ecommerce and multichannel experience aspirations as they gear up for their next phase of growth over the coming 3-5 years.

A recent example is the introduction of a fully PCI compliant app-based payment solution that brings online and in-store experiences together, allowing employees to offer a more personalised shopping experience with customers,

Developed with ‘PayPal Here’ technology, the app, which is used on employee’s tablets, permits customers to order securely and pay for products unavailable in-store, with access to Ted Baker’s whole product range. This new service also enables employees to help customers shop in a more flexible way and have products delivered to home, work or via click and collect at Ted Baker stores.

At a time when customers are demanding more convenience from retailers, this is another example of Salmon applying innovative technology to enable an attractive solution, and promote a balanced approach to multichannel retail.

Ted’s digital presence aims to inspire, engage and service our customer base both in UK and internationally. Salmon has been intrinsic to this, supporting our business growth online in a powerful way, allowing us to present and amplify the brand in a highly attractive and innovative manner. For example, our recently introduced payment solution ensures our instore customers can have the full Ted Baker shopping experience even if items are not instore. We are already seeing great results in a short space of time thanks to Salmon, and the project proves we can roll out solutions quickly, and have a positive impact on our customers.

cRAIG SMITH

Digital Commerce Director, Ted Baker

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