Salmon was established in 1989, the year Tim Berners-Lee invented the World Wide Web. We became part of the WPP group in 2013 and joined Wunderman to establish its eCommerce division Wunderman Commerce in June 2017. Our journey also comprises the acquisition of eCommerce specialists Neoworks and Eperium.

Being part of a strong family gives us access to expertise and resources so we can scale our offering and support you globally.

INTRODUCING Wunderman Commerce

In June 2017, Salmon joined Wunderman, a leading global digital agency, as the foundation for Wunderman Commerce, a new global commerce powerhouse and Wunderman's new eCommerce division. This enables Salmon to extend and enhance its capabilities and offer to clients. The new partnership gives Salmon access to the global Wunderman network in 175 offices across 60 markets and allows us to jointly work with brands and retailers looking at true digital transformation.

Wunderman Commerce brings together Salmon, the Amazon-focused approach of POSSIBLE and its acquisition Marketplace Ignition, and Wunderman, with its strengths in customer data and creativity. Clients include Audi UK, AkzoNobel, DFS, Halfords, Jumbo, Nestlé, Sainsbury’s, Selfridges, Staples, Ted Baker, Xerox and YOOX NET-A-PORTER GROUP. For more information visit

Salmon complies with the modern slavery transparency statement developed by WPP, which can also be found on their website.