Salmon was established in 1989, the year Tim Berners-Lee invented the World Wide Web. We became part of the WPP group in 2013 and joined WPP agency Wunderman to establish its ecommerce division Wunderman Commerce in June 2017. Our journey also comprises the acquisition of ecommerce specialists Neoworks and Eperium in 2014 and 2016 respectively.

Being part of a family gives us access to investment and resources so we can scale our offering globally. It also means we bring Salmon creativity and know-how in ecommerce platforms to the installed base we share with our family members - so everybody wins.

We're part of the Wunderman family and WPP Group

In June 2017, Salmon joined Wunderman, a WPP company and leading global digital agency, as the foundation for Wunderman Commerce, Wunderman's new ecommerce division. This enables Salmon to extend and enhance its capabilities and offer to clients. The new partnership gives Salmon access to the global Wunderman network in 175 offices across 60 markets and allows us to jointly work with brands and retailers looking at true digital transformation.

Wunderman is a global digital agency whose mission is to inspire people to take action. It is Creatively Driven. Data Inspired - and now Commerce Inspired through Salmon. In 2015, industry analysts named Wunderman a leader in marketing database operations as well as a strong performer in customer engagement strategy and its creative work has won numerous awards globally. Headquartered in New York, the agency brings together 7,000 creatives, data scientists, strategists and technologists in 175 offices in 60 markets. Wunderman is a WPP company (NASDAQ: WPPGY). For more information, please visit

Salmon complies with the modern slavery transparency statement developed by WPP, which can also be found on their website.