Video

MorrisonsCellar ecommerce project case study - extract

Morrisons launches first transactional eCommerce site MorrisonsCellar.com.

In 2011 Morrisons embarked on their eCommerce journey with the acquisition of Kiddicare.com and then launched the first of their categories online, MorrisonsCellar.com, in 2012 with the help of Salmon.

Ken Platt, Head of Multi Channel eCommerce Delivery, for Morrisons talks about the project.