Salmon joins Wunderman adding commerce expertise to its global offering as it launches new commerce division
LONDON, June 20, 2017 – Wunderman, a WPP company and leading global digital agency, today announced the launch of a new division, Wunderman Commerce, with Salmon at its foundation.
Taken together, Wunderman now offers clients world-class technology strategy and delivery capabilities across campaigns, commerce and content allowing its clients to build a seamless customer experience underpinned by data. It also gives Salmon access to Wunderman’s clients, global scale, world-class CRM capabilities and offshore marketing automation centres.
Wunderman CEO Mark Read said: “With an increasing share of retail growth coming from online channels and growing disruption from Amazon, Wunderman’s clients are increasingly looking for strategic and technical ability in building ecommerce solutions. Salmon’s expertise has been built in the UK, by many metrics the world’s most competitive ecommerce market, and we look forward to offering it to our clients around the world as we roll out Salmon’s capabilities globally.”
Salmon CEO, Neil Stewart, who will head up the new operation, stated: “Salmon has been part of WPP since 2013 and we are delighted to join Wunderman to extend our capabilities and improve our offer to clients. The new partnership gives us access to the global Wunderman network in 175 offices across 60 markets and allows us to jointly work with brands and retailers that are looking at true digital transformation. We have already implemented some of the World’s largest ecommerce solutions across retail, B2B and luxury and now we can bring this expertise to global brands and retailers.”
Salmon will continue to operate as a standalone brand within Wunderman, working with both Wunderman and other WPP companies.