Press Release - Joanna Temple, May 11 2015

Salmon complete landmark commerce programme for Premier Farnell

Salmon complete landmark commerce programme for Premier Farnell

46 B2B ecommerce sites rolled out worldwide, in 50 language variants and 20+ currencies

Salmon, the eCommerce digital agency, is pleased to announce it has supported Premier Farnell, the world-leading distributor of electronic components and equipment, to complete the delivery of a new global B2B web platform serving Europe, the Americas and Asia Pacific.

Salmon engaged with Premier Farnell to replace its aging ATG platform with IBM WebSphere Commerce. The core objective was to provide a flexible and scalable solution that would cater for the needs of its global business with a single platform that could handle 70% of its £1B business. The project launched in Northern America in November 2013 with new sites serving the US, Canada and Mexico.

Salmon has now completed the roll out of the solution across 46 sites, while maintaining a focus on the needs of existing customers and maintaining business as usual activities. The final stage of this mammoth project saw new sites for the UK, Ireland, France, India and Israel. The new web platform is now live across the world in over 50 language variants and over 20 currencies.

Salmon also provided a number of services during the programme to enhance the customers experience and make it easier for Premier Farnell staff to manage promotional activity throughout the world. These included design, customer experience, analysis, and architecture and integration services. Additionally Salmon created a custom-built Content Management System and migrated legacy data to ensure a seamless transition for customers, whilst improving merchandising.

Steve Johnson, Global Information Systems Officer at Premier Farnell said: “The global replacement of our legacy system, across all continents and including every single website, is a phenomenal achievement. Salmon’s expertise has been vital for every migration and as a result together we have delivered a new platform that will support the growth of Premier Farnell for years to come.”

“Our websites are fundamental to our multichannel offering. Salmon has shown dedication, professionalism and hard work over the years and with their help we will continue to grow at a time when the online environment is becoming increasingly competitive.”

Neil Stewart, CEO at Salmon said: “This is an outstanding achievement for all involved. The completion of the deployment across APAC and Europe marks the end of the new web platform project and the beginning of a truly exciting time of growth and improvement for Premier Farnell.”

Salmon continues to support Premier Farnell with an upcoming focus on improving the customer experience with the use of mobile phones and tablets, as well as enhancing its search functionality and adding more content.

About the Premier Farnell Group

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Trading as Farnell element14 in Europe, Newark element14 in North America and element14 across Asia Pacific, it had sales last year of £960m, the Group is supported by a global supply chain of more than 3,000 suppliers and an inventory profile developed to anticipate and meet its customers’ needs.

Premier Farnell works to bring to market development kits in a variety of applications, enabling it to support the customer from design concept through to production.

The latest products, software, services and solutions from trusted supplier partners are all available through 43 local language transactional websites. The element14 Community allows buyers and engineers to access a wide range of independent technical information, tools and the latest resources and the Design Center enables design engineers to compare kits from the world’s greatest range of development tools.