Press Release

Salmon appoints Hugh Fletcher as Digital Business Consultant

Salmon appoints Hugh Fletcher as Digital Business Consultant

London, UK: August 17, 2016: Global ecommerce consultancy Salmon, a Wunderman Commerce Company, has today announced the appointment of Hugh Fletcher as Digital Business Consultant. Hugh joins Salmon from Audi, where he worked as Digital Marketing Director. Hugh will focus on helping Salmon’s clients to achieve digital transformation, by assessing their business, formulating new digital-ready aims and helping the business to change organisationally to achieve them.

Hugh said, “From my experience as their client, I know very well that Salmon combines outstanding creativity and technical expertise. I am thrilled to be joining the agency and bringing my experience of achieving digital transformation at Audi to Salmon’s wide range of clients. Digital transformation is a complex but extremely exciting process, and I look forward to helping organisations to develop and deliver the strategies that will shape their futures.”

Neil Stewart, CEO at Salmon, said, “We have had a close and very successful partnership with Hugh for a number of years as our client. It is now fantastic for us to have his brand-side expertise in digital transformation within Salmon. Digital transformation is vital to the future of organisations in all areas of retail, in opening new revenue streams, improving efficiency and delivering new services. Hugh will help us to advise clients on how to overcome the challenges that digital transformation can present to help them achieve meaningful digital change.”

Hugh brings six years’ experience as Audi’s Digital Marketing Director to Salmon, leading digital business transformation in the organisation and considering the future of digital for automotive manufacturers. Hugh previously held a number of marketing and digital roles in the Volkswagen Group.

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