Press Release - Iain Devine, Feb 21 2017

Punch offers helping hand to publicans with new B2B commerce platform

Punch offers helping hand to publicans with new B2B commerce platform
  • Global ecommerce consultancy Salmon, a Wunderman Commerce Company, help Punch implement new ecommerce platform
  • Leading pub and bar operator Punch will allow for speedier ordering processes and drive commerce operations more efficiently
  • ‘Best in class’ systems will aim to promote growth in Punch’s 3,500 leased and tenanted pubs in the UK

London, UK: 21st February, 2017: Global ecommerce consultancy Salmon today announced that they have helped Punch plc, the pub and bar operator, implement a new ecommerce platform to support their publicans’ online ordering process and help them control their ecommerce operations more efficiently.

Salmon has replaced the existing Punch Buying Club (Publican Buying Website) and Call Centre solution with one new digital platform built on Magento Enterprise, allowing for one consolidated and practical system. Salmon has also introduced a new web-based solution into the call centre, making it easier for staff to take orders. Effectively, Punch now has one website with two front ends: one for clients and one for call centre representatives.

David Moulton-Bark, Head of Infrastructure & Service Delivery at Punch, said: “Our aim was to enhance the multichannel experience for our publicans across device and implement a more manageable system across the business. With our new bespoke Order Management System (OMS) – which is coordinating our customers experience across sales and fulfilment channels – we are managing our omnichannel operations far more effectively. Salmon’s best in class service will be a game changer.”

The user experience has been enhanced with the introduction of a persistent basket that flows across the site and reacts with instantaneous speed that allows customers to log on from anywhere and on any device. Salmon has also integrated the efficient DataCash payment processing gateway, allowing secure multi-channel payment processing.

By consolidating the systems, promotions and product offers have improved. Customers now also receive a personalised view of their account, outlet and deliveries and have the ability to book depot collections.

Iain Devine, Commercial Director at Salmon said: “We’ve really customised what is predominantly a B2C Order Management System for a B2B client to meet their needs and it’s possibly the first time the Magento platform has ever been used in this way. Punch now has one view across all their channels and the intelligence to distribute orders to the right fulfilment location, resulting in increased efficiency and a great customer experience.”

On working with Salmon, Punch’s David Moulton-Bark continued: “It’s been a very positive experience working with the team at Salmon. They delivered a seriously complex B2B commerce solution for us and their Magento experts have helped manage the project from end-to-end. We’ve collaborated closely and using the DevOps approach to delivery, deploying as we go, we’ve certainly been able to deliver the solution at speed, fixing problems in real time and delivering a quality end product.”

Prior to implementation, Salmon completed a full discovery and were responsible for designing, customizing, configuring and building the solution. A five year support contract is also in place. The new website is hosted by Rackspace on Amazon Web Services (AWS) Cloud, allowing Punch to ramp up resources as and when required.