Halfords and Salmon pedal to victory at the 2014 Online Retail Awards
eCommerce agency Salmon, a Wunderman Commerce Company, is delighted to announce that Halfords and Salmon picked up the 2014 Online Retail Award in the cars, bikes & accessories category.
In 2013 Salmon worked with Halfords to redesign its online customer experience with the aim of driving online growth to its portfolio of 460 stores. In less than six months, Halfords launched its redesigned customer experience across the .com and i.e. websites, plus mobile and tablet optimised sites. The results show Halfords achieving their highest ever Christmas sales online in 2013, with sales growing at 16.9%.
The new design demonstrated innovation and creativity with a streamlined layout and easier navigation. The navigation simplified the site into four key pillars, cleverly delivering a different shopping experience across each.
Neil Stewart, CEO at Salmon said: “The Salmon and Halfords team got through a huge amount of work in a short space of time by using innovative ways of working. We’re delighted that the new design is helping Halfords’ grow online sales and that the team’s achievements have been recognised by the Online Retail Awards judges.”