Press Release

Black Friday Update - 75% of traffic coming from mobile devices

Black Friday Update - 75% of traffic coming from mobile devices

With Black Friday in full swing, Salmon, the global ecommerce consultancy that predicted this year would be the dawn of the £5 billion ‘Black Fiveday’ week (as well as the year where mobile traffic tops desktop), has released its latest results from its Black Friday analytics hub.

In the first of our three round ups today, here are the Black Friday updates in the UK so far between midnight and 9am:

  • ·75% of traffic is coming via mobile devices
  • ·25% of traffic is coming via desktop devices

Results from Salmon’s analytics hub also demonstrate a spike in oversees shoppers. Salmon believes this is likely due to the weaker pound following a year of political turbulence, such as the results of the EU Referendum.

Look out for our updates later today with the latest figures from Salmon’s Black Friday analytics hub!