Press Release - Rick Hobbs, Apr 18 2018

Salmon partners with commercetools

Salmon partners with commercetools
Salmon partners with commercetools to provide more agile solutions for customers

London, 23 April 2018: Global eCommerce consultancy Salmon has announced a new partnership with commercetools, the cloud-native, headless eCommerce platform provider. With an aim to bolstering its digital offerings as the needs and requirements of customers change in the fast-paced eCommerce landscape, Salmon is commercetools’ first full-service digital partner in the UK.

As the demands of retailers and brands shift to a more agile approach to commerce, Salmon has partnered with commercetools to offer clients a Platform-as-a-Service approach, enabling customers to quickly build highly individual shopping experiences, without having to change their whole IT ecosystem first.

commercetools offers a foundation for a wide range of both B2C and B2B application scenarios for customers, including classic webstore frontends to highly individualised shopping experiences across all retail channels and on all current and future devices.

“Salmon has always been a technology-agnostic eCommerce agency, and are always keeping a close eye on the market and the platforms that have the ability to address the new needs of customers,” comments Rick Hobbs, CTO at Salmon.

“What we identified in commercetools is a partner with an engineering approach which enables us to build solutions that enable our customers to leverage the wealth of cloud services available on the market. The API-lead, cloud-native solution epitomises current solution delivery trends, reduces complexity and increases flexibility for omnichannel retailers. The partnership broadens our commerce platform offering allowing us to better serve our customers.

“Salmon is at the forefront of delivering powerful online commerce solutions to inspire customers to transact more digitally,” Udo Rauch, Chief Sales Officer at commercetools said. “We are very proud to be partnering with them and working together to enhance our propositions. Together we look forward to addressing the challenges of transformational change and delivering new solutions that are fit for market in times of omni-channel commerce.”

About commercetools

commercetools is a next generation software technology company that offers a true cloud commerce platform, providing the building blocks for the post web era. We combine the reliability and stability enterprise businesses need to thrive with the agility, flexibility, and speed that is essential for success in the digital industry. Our leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future. Our agile, componentized architecture improves profitability by significantly reducing development time and resources required to migrate to modern commerce technology and meet new customer demands.

With offices in Germany, the Netherlands and the United States, B2C and B2B companies from across the globe - including well-known brands such as Bulls (ZEG), Carhartt WIP, Cimpress (i.e. Tradeprint) and Wizards of the Coast (Hasbro)trust commercetools to power their digital commerce business and make all touchpoints shoppable, including voice and IoT devices, chatbots, and social networks.

Find out more about commercetools