transforming the works' digital offering

The Works is the UK's leading family-friendly retailer of value gifts, arts, crafts, toys, books and stationery. Established in 1981, The Works operates over 450 stores across the UK and Ireland.

The company continues to win customers both online and offline, and aims to significantly grow its direct-to-consumer offering by expanding its digital services through new online channels and its traditional stores network.

The Works selected Salmon to help them refresh their digital strategy and multichannel experience, and realise their digital ambitions for the business.

Salmon has been an ideal partner. They hit the ground running helping us through our busiest period in the retail calendar, helping us achieve our biggest ever sales month in November and biggest ever sales day on Black Friday. They have clearly understood our goals, aligned with our business objectives and helped us better serve our customers

Sam Ambrose

Head of Multichannel Development, The Works

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We're optimising and expanding digital services for clients like The Works to improve multichannel experiences.

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