A MULTICHANNEL STRATEGY TO SUPPORT AGGRESSIVE GROWTH TARGETS.
LloydsPharmacy has over 1650 pharmacies across the UK and dispenses more than 151 million prescription items annually. When it wanted to strengthen its position as a leading healthcare brand with a new online and multichannel strategy, it turned to Salmon.
Salmon consultants examined the retailer’s existing ecommerce operation and online approach. We reviewed the customer-facing website, the underlying infrastructure and the existing business processes and teams. With these insights we made strategic and tactical recommendations, developing a roadmap that focused on increased sales, improved operational efficiency and an enhanced customer experience.
The comprehensive 18-month roadmap left LloydsPharmacy fit to deliver its multichannel strategy and meet aggressive growth targets to increase sales year on year by 50%.
Ros Hunt, (then) Head of Online said, “We have been trading online for nearly three years, and although in this time we have established a solid online market presence and have experienced good growth, we believe there is a more opportunity to grow revenue, improve efficiency and make substantial market gain. Salmon made a number of recommendations that we are now implementing and we are already starting to see improvements relating to site performance and search.”
“Salmon were refreshing to work with; they were the only supplier we dealt with that really understood our business and spoke in commercial language. Salmon were able to convey to us clearly and succinctly what we should focus on and how best to realise our vision.”