POWERFUL DIGITAL CONTENT PRODUCTION AND DELIVERY FOR B2B AND B2C ECOMMERCE
Amplience approached Salmon for support in developing an integration between Hybris and Amplience Dynamic Media. The objective was to accelerate the build of new projects on Hybris, and to simplify data migration from Hybris to Amplience Dynamic Media.
Salmon’s methodology transformed a complex, custom procedure into a straightforward installation and configuration process, reducing both risk and cost.
Salmon had the necessary insight to design a very attractive solution to the problem, with improved usability, reduced cost, and less exposure to risk.
Salmon designed a Hybris integration covering three key areas, which had previously been identified as pain points.
- The new Product Media integration brings together most of the image display functionality
- Salmon’s new Content Media integration allows easy manipulation of content images and carousels
- Finally, the UGC integration allows straightforward import of UGC data
Salmon’s elegant integration improves ease of use for both ecommerce and marketing teams, allowing them to enrich the customer experience with images and videos that work responsively in any channel and device combination.
“Salmon is one of the longest standing and most technically adept Hybris partners in the world. With its expert Amplience and Hybris knowledge, and superior integration skills, Salmon was the obvious partner to ask to build the extension.”