NEW DIGITAL PLATFORM TO DRIVE OPERATIONAL EFFICIENCY
With around 3,500 leased and tenanted pubs in the UK, Punch Taverns wanted to enhance the online experience for their publicans and implement a more manageable system across the business.
Salmon is in the process of replacing the existing Punch Buying Club website and call centre solution with a new digital platform built on Magento Enterprise. The new system will offer customers an enhanced multichannel experience across devices and a new bespoke Order Management System will help Punch coordinate their customers' experience across sales and fulfilment channels.
“Working with Salmon has been a very positive experience. Salmon are delivering a seriously complex B2B commerce solution for us. Their Magento experts have helped manage the project from end-to-end. They’ve demonstrated strong Magento delivery capability and we’re collaborating closely using the DevOps approach. Testing and deploying as we go is enabling us to deliver the solution at speed, and fixing problems in real-time is really helping us to deliver a quality end product on time and within budget.”
“Our new digital platform will give our B2B customers more of the B2C experience that they’re demanding and will help us drive operational efficiencies. It’s clear to me that Salmon are passionate about what they do: they not only have the know-how to help us transform our business but more importantly they’ve demonstrated the skills to do it. We look forward to a continued successful partnership.”