Blog Post - Patrick Munden, Nov 27 2015

Salmon's Black Friday Snapshot

Salmon's Black Friday Snapshot

With Black Friday in full swing, Salmon, the global ecommerce consultancy that predicted this year would see the UK’s first £1bn shopping day has the latest results from its Black Friday analytics hub. Here's what we've seen between midnight and midday, which includes a cross section of Salmon's retail clients.

  • Traffic sessions between 09:00am and 12:00pm were highest at 39%
  • 133% uplift in conversion rate on 2014
  • 61% of traffic is coming via desktop devices
  • 39% of traffic is coming via mobile devices

Salmon is seeing a general increase in sales and orders throughout the day.

Look out for our final update this evening.