Blog Post - Patrick Munden, Nov 27 2015

Salmon's Black Friday Snapshot - Midnight to 4pm

Salmon's Black Friday Snapshot - Midnight to 4pm

In our final round up today at Salmon, here are the updates in the UK from our Black Friday analytics hub between midnight and 4pm , which includes a cross section of Salmon’s retail clients:

  • Traffic sessions between 08:00am and 12:00pm were highest at 37%
  • 94% uplift in conversion rate on 2014
  • 64% of traffic is coming via desktop devices
  • 36% of traffic is coming via mobile devices

Salmon is seeing a general increase in sales and orders throughout the day.

Please also see below an infographic to highlight the findings.