Blog Post - Tim Reay, Dec 2 2016

Salmon’s Head of Grocery, Tim Reay, talks to FMCG Magazine on Machine-Led Commerce in Grocery

Salmon’s Head of Grocery, Tim Reay, talks to FMCG Magazine on Machine-Led Commerce in Grocery

Tim Reay, Head of Grocery at Salmon recently talked to FMCG Magazine on how Programmatic Commerce is set to revolutionise the grocery sector…

“Ever since the explosion of technology, vendors have speculated – and tried to capitalise – on the future of commerce. From consumers looking to shift online, to Amazon’s potential drone delivery service, and Morrisons’ recently launched instant grocery service in association with Amazon, retailers cannot deny the impact that technology is having. Amazon dominates the industry because it understands customers’ craving for a speedy, quality service. Its launch of Amazon Echo moved it closer to the home, while the retailers’ aforementioned grocery deal with Morrisons shifted it towards the grocery sector….”

Read the full article in FMCG Magazine here. For more information on machine-led commerce in FMCG download Tim’s Point of View here.