Blog Post - Salmon, Nov 13 2013

Salmon ranked third in The Drum's Digital Census Financial Poll 2013

Salmon ranked third in The Drum's Digital Census Financial Poll 2013

This year's Digital Census, published by The Drum, demonstrates a positive picture of UK agency performance. Salmon continue to perform very well, ranking third overall, out of 32 agencies classified as having over 100 staff in the large financial poll, behind DigitasLBI and Sapient Nitro. Salmon's digital fee income* of £34,208.000, and digital fee growth of £7.8m, sees us rise up four places on 2012, when we ranked in seventh place. Salmon's 2013 digital fee income per head comes out at £108.943 ranking Salmon 8th and suggesting we are also one of the most efficient agencies in the UK.

Here are some of the other interesting findings:

32 digital agencies with over 100 digital staff had a combined fee income of £699m and an average fee income of £21.9m.

Overall, out of the 172 agencies present in the financial poll, 151 (88 per cent) expressed positive growth - confirming that the industry continues to grow at an exponential rate.

The 172 agencies analysed for their financial performance grew by a total of £202m and although the >100 staff size group claims the majority of digital fee income and fee income growth, the 51-100 digital staff and 1-50 categories also showed positive trends overall.

Total fee income of the 172 agencies researched was a staggering £1.086bn, up from approximately £900m in the previous financial period, providing a final growth figure of approximately £186m.

For more information on the Census or to find report pricing and download the full report go to http://www.thedrum.com/digitalcensus2013.

* The Drum's financial polls are ranked on four metrics:
Digital fee income: Amount of income an agency retains for providing digital services, minus pass through costs.
Digital fee income growth: The growth between the two financial period figures.
Digital fee income percentage growth: The growth in percentage terms between the two financial period figures.
Digital fee income per head: Fee income divided by digital staff headcount.