Retail Week- How can I add a "human touch" to online customer relationships
Customers expect to be able to shop at a pace, time and location of their choosing and to use whichever device they have to hand. As a result, they respect and return to brands that deliver an exceptional level of service and make their busy lives easier.
Convenience is all well and good, but Salmon's Head of Consultancy, Martin Girdlestone, believes many retailers overlook adding a personal touch to their online proposition – something that can make customers feel truly valued.
To read more, the full article is available on Retail Week click here.