INSIGHT: Digital Readiness in Wholesale
WHY READ THIS INSIGHT? There is no doubt that we are living in an increasingly digital society. Consumers and businesses alike are adopting digital into everyday life - with organisations across most sectors using digital commerce to interact with more customers, existing and potential, than ever before.
This insight looks at wholesale's limited move into digital so far, what wholesale customers expect, the current and future revenue impact of digital channels and where to invest.