Blog Post - Iain Devine, Apr 30 2015

​Salmon helps brands to optimise customer experience at IBM Amplify 2015

​Salmon helps brands to optimise customer experience at IBM Amplify 2015

Continuous Optimisation may sound like a daunting phrase but quite simply it’s the most effective way to learn about your customers’ actions and motivations online and then devise a strategy to enhance their experience.

At IBM Amplify 2015, you can come and hear how we worked with UK and Ireland furniture retailer, DFS, to do exactly that. By harnessing the power of Tealeaf, a Customer Experience Management software solution, Salmon was able to continuously optimise the customer journey and increase checkout completion by over 7% in just two months.

Often it is difficult to explain through analytics why particular pages on a website have high drop-out rates but Tealeaf, which monitors, tracks and records customer actions to locate atypical behaviour, can help brands to understand very specific obstacles in the user journey which ultimately prevents a sale.

The session titled ‘Discover how leading UK home retailer DFS transformed their optimisation strategy using Tealeaf’, will take place on Wednesday 13th May, 15:15-16:15 in Room 23C. Here Chris Longman, a Senior Insight Analyst at Salmon, will use DFS as an example to guide marketing, commerce and service teams on how Tealeaf can be used in collaboration with Analytics and A/B testing tools to optimise the customer experience like never before.

Chris and other Salmon staff will also be at booth 114 in the Customer Analytics Zone during the conference.

IBM Amplify 2015 takes place between May 11-13 in San Diego, California and the theme is The Future of Customer Engagement Now. If you’re not going to the conference you can find out more about how Salmon optimised the DFS customer journey here.