Blog Post - Paul Sanderson, Apr 20 2015

How to combat changes to Google's mobile search algorithm

How to combat changes to Google's mobile search algorithm

Do you know how to combat the changes to Google’s mobile search algorithm?

Changes to Google's mobile search algorithm take effect tomorrow. The changes will increase the ranking of sites that are mobile-friendly and surface app results much higher on mobile devices. Globally this will affect 32% of all searches on mobile devices, meaning those sites that are not mobile friendly could see an impact on their search rankings. Sounds a little scary? Salmon's recent presentation gives some top tips to help you navigate the changes.

Salmon can also provide a set of services that address the immediate changes from Google and also recommend steps to improve your overall mobile search strategy covering everything from technical changes to optimisation & customer engagement. Contact Us to find out more.