Ecommerce Platform Selection - Directors' needs and plans
Nearly three out of four eCommerce Directors plan to switch their eCommerce platforms in the next 12-18 months and one in three claim they don’t currently have the technology to cope with emerging trends. But why? And what are they looking for from their future platform provider?
These are just some of the questions answered in the Salmon, a Wunderman Commerce Company, 2017 eCommerce Platform Research Report out now. The research surveyed senior professionals throughout Northern Europe, responsible for enterprise-level ecommerce implementation, across B2C and B2B companies and identifies the key drivers, challenges and trends in the quest for high impact ecommerce platforms.
Key findings include:
- 90% claim eCommerce platform selection is the most important decision in establishing a multichannel offering
- 30% say resistance to change is a major pain point when implementing a platform
- 92% state that platform security is the deciding factor when choosing a platform
- 35% state that IoT enablement is key priority to drive sales and improve customer service
Find out what’s driving current and future platform choice for Enterprise-level companies.