Blog Post - Martin Girdlestone, Sep 24 2015

INSIGHT: Digital Readiness in Manufacturing

INSIGHT: Digital Readiness in Manufacturing

WHY READ THIS INSIGHT? Investment in digital has moved its way up the agenda in manufacturing in recent years. The majority have embraced desktop ecommerce and are now taking advantage of newer digital channels such as mobile as a way to reach customers and drive sales. However this shift has not been without its challenges and as society becomes "digital first" and technologies such as the Internet of Things (IoT) and wearables become more common, what does the future hold for digital in manufacturing?

This insight looks at how manufacturers are taking advantage of digital to expand into new markets, improve customer service and reduce costs. What challenges they face and the impact on their organisation.

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