Amazon's Dash button launches in Germany, Austria and the UK
The UK launch of Amazon Dash is a clear sign that we are entering a new age of digital shopping, powered by connected devices. This new era of Programmatic Commerce will take shopping through connected devices one step further, with smart devices making purchases automatically on behalf of their owners. For example, a user’s coffee machine will recognise that it is low on beans and re-order the owner’s favourite coffee. Unlike Amazon's new service which relies on a button being pressed,
Programmatic Commerce will allow consumers to enter pre-defined parameters that inform the machine’s purchases, such as their preferred brand or price. Our recent research shows that the UK shopper population is ready to take advantage of automated shopping. A survey of 2,000 UK consumers found that 57% will be ready for Programmatic Commerce within the next 2 years, with 13% ready for it right now.
Consumers have already wholeheartedly embraced the convenience and time-saving that digital shopping services bring. The UK launch of Amazon Dash is a clear sign that customers are ready to take this further and embrace Internet of Things-enabled purchasing. Over half (58%) of shoppers in fact agreed that they’re more likely to opt for a smart technology if it would enable Programmatic Commerce. Retailers must move quickly to match Amazon and provide the services that consumers want. Those that fail to embrace Programmatic Commerce will be left behind.
Find out more about Amazon Dash and Salmon, a Wunderman Commerce Company, in the news here.