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Shaping future commerce with salmon
To prepare for the future, you need to understand what it might look like. And to understand what it might look like, you need Salmon to help you connect the dots. We understand how retail and digital innovators contrinue to define and deliver their vision of the future - be that through technology, interfaces, service or control - and are defining and delivering the infrastructure through which brands and companies are forced to operate.
Our own in-house innovation team, SLAM, delivers innovation with an ecommerce twist. its aim is to inspire, educate and execute. From understanding technology, to proof of concepting, to developing softwre, SLAM aims to ensure that all its clients are aware of what the future will look like, and know how they can take advantage of it. We have identified five key trends that you must consider, and we can help you plan for:
Zero UI - Newer, less prescriptive and more human interfaces are the future of internet access. This is the world of the "Zero User Interface"; where the interface will become less visible and intrusive, and easier, more natural interaction will come to the fore. Our own research indicated that 41% of customers want to use voice for purchasing online.
Programmatic Commerce - Automated purchasing and replenishment, where machines will make decisions on behalf of consenting consumers, is on its way. In 2017, our own research indicated that 46% of customers would be happy to enter into automated purchasing and replenishing relationships.
Interface Imperialism - This is not about owning part of a customer's journey, but about owning all of a customer's journey by owning the interface. As we like to say "If you own the interface, you own the customer. If you own the customer, you own the data. If you own the data, you own the future."
Service loyalty - Customers are increasingly more loyal to service, and increasingly less loyal to brand. This is the product of the online phenomenon of next-day delivery (aka the Prime effect). In a world where we expect a product to be with us in 24 hours, we are rejecting brands that can't deliver on time.
Aggressive Horizontality - Organisations are looking outside of their core competencies for the next opportunity, making dealing with the competitive landscape harder to plan for. The best example of this is Amazon, which has expanded into new verticals (hardware, bricks and mortar, grocery, furniture etc.). Whatever your competitors landscape is now, it's likely to change in the future.
Benefits of shaping future commerce with Salmon
The Salmon SLAM innovation team consists of a group of experts specialising in future retail and technology trends. The team routinely conducts research on the latest technology trends ecommerce businesses need to be aware of.
Our own innovation lab enables us to test out the newest technology; from virtual reality headsets, to wearable technology, and virtual assistants.
As Salmon's Innovation team, team SLAM needs to consistenly create new ideas, which sees us conducting a series of tasks. One of these is quite a simple process which centres on the phrase "You don't know what you don't know." And the answer we're seeking is "How do we find all those things you might not know?"