Optimising your ecommerce website

In today’s age of the customer, Salmon believes that data reporting alone is not enough. Organisations must be able to take clear action from their data if they are to succeed. Salmon Digital Intelligence experts makes this possible, enabling insight-driven change to help your business succeed. Specific services include:

Market Auditing

At Salmon we use market audits and benchmarking to assess the market, manage threats and to maximise opportunities, with recommendations to improve client planning and performance.

Customer insight

By harnessing enterprise-scale data, Salmon helps drive customer insight for businesses in order to support smarter decisions that ultimately help deliver a truly optimised customer experience.

Online analytics

Website analysis and optimisation is a key area that inspires Salmon to drive major impacts for clients. We go beyond the numbers and hard data to make concrete, actionable recommendations.

Test & learn

Through end-to-end testing informed by over 20 years’ ecommerce experience, we help clients mitigate risk and build trust in the tested software, to promote outstanding and powerful online experiences.

Continuous Optimisation

Applying analytics and insight, Salmon can spot and respond instantly to pain-points and opportunities in the customer journey, enhancing online experience, conversion rates, retention and ROI.

Halfords Case Study

Find out how Salmon enabled full visibility of Halfords' customer journeys and a 15% increase in data accuracy.
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