MOBILE COMMERCE HAS REACHED A TIPPING POINT

The best shopping experiences are inspiring, memorable and frictionless. And they’re increasingly on mobile with a tipping point now reached. For the first time, mobile commerce now accounts for over half of online sales in the UK, according to IMRG and Capgemini’s Quarterly Benchmark. And it’s climbing quarter by quarter.

Getting mobile right is critical but no one said it was easy. Get a headstart with our top ten guide.

OPTIMISING MOBILE COMMERCE

Customers expect to browse and buy however they choose, and no longer differentiate between devices and screen. They're just interacting with your brand, and as a retailer it can be hard to keep up and join the dots, let alone provide an inspiring customer journey.

At Salmon we apply our global brand expertise and tech nous to optimise clients for mobile and meet their customers’ expectations. Together we create device-optimised solutions that enable brands to be present everywhere, promoting direct access to customers. We go beyond the screen too, creating strategies that drive and connect customers instore or online.

Find out more in our helpful top ten tips guide.

RIDING HIGH WITH HALFORDS

Salmon delivered a mobile store for Halfords using their website’s underlying platform. Within months of the launch of the mobile site, Halfords had already benefited from:

An increase in mobile sales to 8% of halfords.com total sales

Twice the number of page views

Twice the number of conversions

700,000 unique views

Order values of >£1m

Case study
When we launched our first mobile site (through Salmon) we were one of the first retailers to implement a fully-fledged mobile site. We had a huge year of development with Salmon, with some real tangible benefits and improvements.

CLIVE WEST

Digital Director, Halfords Group

SALMON'S APPROACH TO MOBILE

Salmon’s mobile strategies and solutions reflects how shoppers’ journeys and needs differ; from a tablet, to a desktop, to a mobile device including wearables. We recommend how to overcome the challenges of mobile, not least increasing conversion rates to protect and drive revenue.

We consider your processes from a business perspective, and help you adapt to mobile marketing, merchandising and campaign creative execution. Our mobile champions will guide you to improve average order value, conversion rates, user experiences, loyalty and revenues.

CONTACT US TODAY AND LET’S GET MOVING ON MOBILE