A marketplace can offer a highly attractive solution for retailers challenged to find ways to extend their reach, build their brand and increase their range without incurring additional stock, supplier and warehousing overheads.
Planned well, a marketplace offers a great opportunity for new revenue streams for your products. Firstly, you’ll want to establish your position on whether to compete or collaborate.
To help you get to grips with the many considerations, challenges and opportunities, and make the right decisions for your business, download our 20-page report.
With Amazon becoming ever more dominant, Salmon is helping its retail clients look at the options of competing by establishing their own marketplaces - having successfully implemented marketplaces for Halfords and GAME.