In today’s ecommerce world, disruption is ever-present. Technological development continues to outpace corporate strategy. Tech giants step up their play for the ownership of the customer in a huge and rapidly expanding market; UK ecommerce alone is worth £174bn. Meanwhile, brand equity has never been so easily diluted.

20 Digital and ecommerce trends that you need to know about

Faced with a turbulent future, it can be difficult for brands to plan with high confidence. Having a good grasp on the major trends is key.

Download our 20 for 20 trends book for a view on the high impact trends set to drive change across sectors, touching on experience, society, technology and competition.

4 TRENDS COMING INTO FOCUS

Zero UI. Cumbersome, physical interfaces are being superseded by voice, gesture and even thought-driven interfaces. Can you support your customers in a frictionless age of Zero UI?

Interface Imperialism. Big tech companies are diversifying their offers and expanding a whole range of services under one interface. Own the interface and you own the customer.

Automated Purchasing. Your machines will soon re-order products on your behalf. It’s called programmatic commerce and your customers will be ready for it within 2 years. Will you be?

Proactive Peak Formation. Black Friday, Cyber Monday, Amazon Prime Day, China Singles Day – these peak days are all diluting Boxing Day and January sales, but they’re all to the beat of the tech giants’s drums. So what’s your peak period?

DOWNLOAD ALL 20 TRENDS AND WHAT IT MEANS FOR YOU