B2B ECOMMERCE CAN LEARN A GREAT DEAL FROM B2C

Ecommerce is transforming B2B commerce, and in a market expected to grow to $6.7 trillion GMV by 2020, the B2B ecommerce market will become twice the size of B2C.

Consumer expectations fully realised in B2C are now being enabled in B2B, with the B2B buyer already using B2C style apps and sites. And leading B2B sellers appreciate that customer experience is critical, just as it is in B2C. It’s not a lesson to learn the hard way!

At Salmon, we’re well positioned to support B2B clients and apply winning experiences from world-leading consumer clients across to B2B clients, putting them ahead of the game. We can provide the multichannel ecommerce platforms your company needs to drive profits in today’s consumer marketplace.

Our client proof-points support the Forrester finding that B2B companies can substantially decrease sales costs, for instance, by migrating offline customers to an online self-service environment, and can drive overwhelming revenue growth from online sales.

For an engaging viewpoint on the digital maturity of British B2B organisations, and other sectors, download Salmon’s report British Business in the Digital Age.

​SALMON BRINGS THE BEST OF B2C TO B2B

Differences of course remain between B2B and B2C ecommerce. With bespoke pricing and volume discounts, price flux is a constant. However, Salmon both recognises and promotes winning characteristics of B2C ecommerce onto B2B platforms. These include:

Personalisation and customisation across purchase journeys

Interactive product / service range catalogues

Online customer reviews and feedback

As a multichannel business it is essential we have a web platform fit for customer demands. Salmon quickly understood our business and added huge value throughout the programme, working well to overcome significant challenges and deliver a fantastic end result we can all be proud of.

KEVIN YAPP

Chief Marketing and Strategy Officer, Premier Farnell

High impact B2B ecommerce projects by Salmon

High impact B2B ecommerce projects by Salmon

See how digital technologies are enhancing B2B commerce

CONTACT US TO DISCUSS HOW WE CAN GIVE YOU AN EDGE IN B2B