Salmon has helped Morrisons to launch its first transactional eCommerce site, MorrisonsCellar.com, which focuses on selling a comprehensive range of wines.
MorrisonsCellar.com offers customers a unique, personalised and enjoyable shopping experience, including:
an interactive Taste Test allowing customers to discover those wines most likely to suit their palate, the case builder tool gives customers the ability to build and track a mixed case of wine and integration with Facebook allowing customers to share information with their friends.
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