Salmon received the IBM Industry Solutions Choice Award for Commerce at last week’s Smarter Commerce Summit in Monaco. The awards recognise Business Partners in each geographic region for their outstanding performance and commitment.
Keith Pope, European Channel Leader, Industry Solutions, IBM and John Trowell, Business Partner Sales Manager, UK & Ireland, Nordics, CEE, Industry Solutions Group, IBM presented the award to Neil Stewart, Salmon CEO.
Neil Stewart, Salmon CEO, receives IBM Industry Solutions Choice Award for Commerce 2013 from Keith Pope and John Trowell of IBM
We’re delighted to report that Salmon has been ranked No. 6 in the Econsultancy Top 100 Digital Agencies guide for 2013 and No. 2 in the Design and Build category. The guide, previously published by New Media Age, ranks agencies according to fee income from their UK digital activities.
Neil Stewart, CEO at Salmon said: “We are pleased to be ranked so highly in the Top 100 Digital Agencies guide. This is the result of the hard work of our teams in designing, implementing and supporting award winning eCommerce solutions that deliver real business value for our clients within the retail, distribution and manufacturing industries.”
The Top 100 Digital Agencies is available for download both as a PDF report and interactive Excel file on the Econsultancy site
We announced today our partnership with Technology Everywhere, a digital agency based in France specialising in the design and build of custom eBusiness solutions.
Salmon provide digital consulting, design, delivery and support services to leading retail, wholesale and manufacturing brands. The partnership brings together Salmon’s experience and expertise in designing and delivering large scale multichannel eCommerce solutions and Technology Everywhere’s experience in conceiving and realising eBusiness solutions in France.
Neil Stewart, Chief Executive Officer at Salmon said, “We see the partnership with Technology Everywhere as a springboard for expansion in Europe. eCommerce in France is growing fast and the number of people wanting to shop online has now reached 31 million*- 3 million more than a year ago. I am very excited about this new partnership and look forward to working closely with Technology Everywhere in the future.” Read more »
Salmon are a gold sponsor of the IBM Smarter Commerce Summit taking place between 18th and 20th June 2013 in Monaco. At the summit you’ll find out how leading organisations are using IBM Smarter Commerce to meet the demands of empowered customers, and gain expert insights that will help you synchronsise the supply chain, optimise inventory, personalise promotions, micro-target marketing, increase relevant and exceed customer expectations across every channel. You can also hear about how organisations are using social, mobile and cloud to better service their customers and to gain additional competitive advantage.
Keynote speakers include:
- Sir Terry Leahy, former CEO of Tesco
- Wendy Clark, Senior Vice President, Global Sparkling Brand Center, The Coca-Cola Company
- Karren Brady, Vice Chairman of West Ham United Football Club
- Craig Hayman, General Manager, Industry Solutions, IBM Software Group Read more »
Agency to support car brand in new digital and web strategies
Audi UK has appointed Salmon as its new strategic digital and web partner. The main brief is to work with the premium car brand’s in-house team to develop and implement new digital strategies focusing on the management of its website.
The appointment, made after Audi conducted its overall strategic review for 2013, will see Salmon assist Audi in creating digital marketing solutions across a variety of platforms including the hugely successful audi.co.uk website, which has over one million unique visitors per month.
Hugh Fletcher, National Digital Manager for Audi UK, explains: “The exciting partnership with Salmon will help place the brand at the forefront of digital marketing. The agency’s experience and expertise in e-commerce, both in terms of creative front-end solutions and outstanding technical expertise, will help us achieve our goal of giving Audi customers the online experience they want and deserve in this constantly evolving digital world.” Read more »
Alibaba.com, the Chinese online marketplace, has released an infographic comparing how much consumers are set to spend online by 2015. The infographic compares retail eCommerce sales in the US, China, UK, France and Germany and brings together some interesting statistics.
In 2012, the US was the biggest market with consumers spending $209bn (£138bn) online, followed by China at $194bn (£128bn). UK consumers spent $113bn (£75bn). However, in 2013, it’s predicted that things will change, with Chinese consumers spending $265bn (£175bn), US consumers $230bn, (£152bn) and UK consumers $123.4bn (£81bn). And by 2015, Chinese consumers are predicted to spend $445bn (£293bn) online, compared with $270bn (£178bn) in the US and $143.6bn (£95bn) in the UK.
Other statistics from the infographic -
- More than 242m people (48% female and 52% male) shop using the internet in China – six times more than in the UK
- Chinese shoppers spent an average of £703 a year in 2012, compared with the £1,083 spent in the UK.
- 12% of purchases were from mobile phones
- Top of the list for what Chinese shoppers is apparel and accessories at 68%. Read more »
MorrisonsCellar Home Page
Salmon, has helped Morrisons to launch its first transactional eCommerce site, MorrisonsCellar.com, which focuses on selling a comprehensive range of wines and offers customers a unique, personalised and enjoyable shopping experience, including:
An interactive Taste Test allowing customers to discover those wines most likely to suit their palate via three simple questions
The case builder tool giving customers the ability to build and keep track of a mixed case of wine
Integration with Facebook allowing customers to share information with their friends
The new site is built on the same infrastructure as Kiddicare.com, (part of the Morrisons family) using WebSphere Commerce, Coremetrics, Endeca and advanced content management functionality developed by Salmon.
Since the site went live:
- Repeat customers average 15 percent
- All KPIs have been greatly exceeded – visitors, conversion and sales
- Conversion is above expectation, due to the success of the taste test and the depth of the product range
Discussing Morrisons first venture into eCommerce, Scott Weavers-Wright, Kiddicare CEO and Kiddicare and Morrisons.co.uk General Merchandise Managing Director said; “This is the first step in Morrisons branded eCommerce and will enhance the overall wine offering for Morrisons. It will also provide valuable lessons on business processes and systems which will support the launch of other web sites and multi channel services. We knew that the underlying platform, WebSphere Commerce, and functionality would enable us to deliver the new site quickly and yet be scalable for the future.” Read more »
Salmon has been selected by DFS to create, deliver and manage the implementation of their new multi channel eCommerce platform. The platform will be a key component to help drive DFS’s new multi channel strategy.
Established over 40 years ago, DFS is Britain’s favourite sofa company and is now the largest company of its kind in Europe. DFS has over 90 stores in the UK and 2 in Ireland and was looking for a partner with strong multi channel experience to deliver a new online and multi channel experience for the UK and Ireland. With a number of existing suppliers and systems already in place, DFS needed a partner who could provide a wide range of services and who had experience of working with multiple third parties. Read more »
Salmon employee, Perry Gascoine was one of the 5 referees from Great Britain selected to referee blind football at the London 2012 Paralympic Games. He reveals all about the games and the Olympic village…
Have you settled back into normality after living and breathing the London 2012 Paralympics?
It’s been difficult adjusting since being involved in something so big with a global audience of millions and all the pressure of dealing with live television, to refereeing in front of one man and his dog on the local rec! I have also refereed a Futsal England training game yesterday. It is also difficult to have to go into shops and buy food when two weeks have been fully catered! Read more »
Advantage Africa is a niche charity which helps those who experience extreme poverty and exclusion in the most deprived areas of Africa. Salmon has been supporting the charity since 2006 and this year donated £58,770 to continue to support and encourage the invaluable difference Advantage Africa makes to lives.
Working in some of the most deprived areas in Kenya and Uganda, Advantage Africa helps local charities and organizations provide sustainable and practical aid to some of the most disadvantaged children and adults in the world, aiming to tackle not only hunger and poverty but prejudice and exclusion of as a result of disability and HIV/AIDS. Read more »