The ICO’s latest guidance (May 2012) sets out the changes to the cookies law and explains the steps website owners need to take to ensure their sites comply. In particular, the updated guidance provides additional information around the issue of implied consent. A link to the new guidance and a FAQs video can be found here.
Content management is a topic that can send shivers down the spine! Not because it’s particularly hard necessarily, but if you ask 10 people what it means you’ll quite likely get 10 different answers! Delivering to exceed expectations becomes challenging if you’re not entirely sure what the expectation is!
An interesting question regarding content management on eCommerce sites is how to manage “assets” that can be associated with your product range (or used more widely within the overall site). It’s pretty well documented already that providing related, contextual “content” will add significant value to the customer in terms of branding, value-added services and ultimately in improving the shopping experience and likelihood to buy.
Nothing new here of course; this concept is pervasive throughout eCommerce right now: buyers guides, videos, alternate and enhanced images, “how to” guides, comparisons and the list goes on. The value curve of course is, the more content the better as long as it meets some golden rules: it must be relevant, it must be contextual and it must show value. Read more »
It’s been a busy week for events here at Salmon. We’ve been at the IBM Smarter Commerce Summit in Madrid and an executive briefing for the insurance industry in London.
As we unpack our bags from those events, we’ll also be getting ready for the Summer Graduate Fair on 29-30 May 2012 at ExCeL in London. Read more »