MorrisonsCellar Home Page
Salmon, has helped Morrisons to launch its first transactional eCommerce site, MorrisonsCellar.com, which focuses on selling a comprehensive range of wines and offers customers a unique, personalised and enjoyable shopping experience, including:
An interactive Taste Test allowing customers to discover those wines most likely to suit their palate via three simple questions
The case builder tool giving customers the ability to build and keep track of a mixed case of wine
Integration with Facebook allowing customers to share information with their friends
The new site is built on the same infrastructure as Kiddicare.com, (part of the Morrisons family) using WebSphere Commerce, Coremetrics, Endeca and advanced content management functionality developed by Salmon.
Since the site went live:
- Repeat customers average 15 percent
- All KPIs have been greatly exceeded – visitors, conversion and sales
- Conversion is above expectation, due to the success of the taste test and the depth of the product range
Discussing Morrisons first venture into eCommerce, Scott Weavers-Wright, Kiddicare CEO and Kiddicare and Morrisons.co.uk General Merchandise Managing Director said; “This is the first step in Morrisons branded eCommerce and will enhance the overall wine offering for Morrisons. It will also provide valuable lessons on business processes and systems which will support the launch of other web sites and multi channel services. We knew that the underlying platform, WebSphere Commerce, and functionality would enable us to deliver the new site quickly and yet be scalable for the future.” Read more »
Salmon has been selected by DFS to create, deliver and manage the implementation of their new multi channel eCommerce platform. The platform will be a key component to help drive DFS’s new multi channel strategy.
Established over 40 years ago, DFS is Britain’s favourite sofa company and is now the largest company of its kind in Europe. DFS has over 90 stores in the UK and 2 in Ireland and was looking for a partner with strong multi channel experience to deliver a new online and multi channel experience for the UK and Ireland. With a number of existing suppliers and systems already in place, DFS needed a partner who could provide a wide range of services and who had experience of working with multiple third parties. Read more »
Salmon employee, Perry Gascoine was one of the 5 referees from Great Britain selected to referee blind football at the London 2012 Paralympic Games. He reveals all about the games and the Olympic village…
Have you settled back into normality after living and breathing the London 2012 Paralympics?
It’s been difficult adjusting since being involved in something so big with a global audience of millions and all the pressure of dealing with live television, to refereeing in front of one man and his dog on the local rec! I have also refereed a Futsal England training game yesterday. It is also difficult to have to go into shops and buy food when two weeks have been fully catered! Read more »
Advantage Africa is a niche charity which helps those who experience extreme poverty and exclusion in the most deprived areas of Africa. Salmon has been supporting the charity since 2006 and this year donated £58,770 to continue to support and encourage the invaluable difference Advantage Africa makes to lives.
Working in some of the most deprived areas in Kenya and Uganda, Advantage Africa helps local charities and organizations provide sustainable and practical aid to some of the most disadvantaged children and adults in the world, aiming to tackle not only hunger and poverty but prejudice and exclusion of as a result of disability and HIV/AIDS. Read more »
When was the last time you watched an actual customer (not part of your team) use your web site? It’s important to remember who your web site is for. It’s easy to forget or lose sight of the views of real customers. You may have too much knowledge around the difficulties and constraints of a system or industry which means that online experiences are bent to fit these restrictions. Or you may just be busy doing other stuff.
Often the way you think your customers use your web site is different from the way they actually use it. And often what they do and what they say they do are very different things. Watch the mouse. Very often this indicates which part of the site they are focusing on and what they are looking at. Read more »
Salmon employee, Perry Gascoine is one of the 6 referees from Great Britain selected to referee blind football at the London 2012 Paralympic Games. The Paralympic Games is the second largest sporting event in the world and Perry will move into the Paralympic Village on 28th August to lend his expertise to the Games. We simply had to ask…
How did you become a referee of blind football?
I referee on the FA National Futsal League and was introduced to the possibility of doing a blind conversion course in 2009. I was impressed by the skill level and jumped at the chance. I attended the international referee seminar in February 2010, I was selected to officiate at various home internationals. Then I was offered the opportunity to officiate at the 2010 World Championships in Hereford organised by IBSA (International Blind Sports Federation). It just went on from there really! Read more »
Salmon was pleased to sponsor the Endorsement Manager of the Month awards at the London Market Group Forum on 26th July at the Willis Building in London. Congratulations to the winners – Ropner Insurance Services and Chubb.
The awards were presented by Christopher Croft, LMG Secretariat who also gave an update on modernisation. Chris attributed the fall in E-endorsements in June to the Jubilee celebrations, noting that the July figures have already ‘oustripped June volumes’. Read more »
Salmon CEO, Neil Stewart receives our Smarter Commerce certificate from Melinda Matthews, Director IBM WW SWG Industry Solutions Sales, Business Partners and Steve Cowley, Vice President, IBM WW Industry Solutions Sales at the 2012 Smarter Commerce Global Summit in Madrid
Salmon are now an authorised IBM Smarter Commerce business partner. This award is based on certifications for technical knowledge in IBM’s WebSphere Commerce and Enterprise Marketing Management software and on the strength of our customer references for implementing Smarter Commerce solutions.
Salmon CEO, Neil Stewart was formally presented with the award at the Smarter Commerce Global Summit in Madrid. Neil commented, “we are delighted to have our team’s skills and achievements recognised in this way and look forward to continuing to deliver Smarter Commerce solutions that help our clients grow their revenues.”
Like when you’re waiting for a bus and then two turn up together, we’ve made two announcements recently regarding our eInsurance practice and our multi channel insurance solution, RiskWrite™.
First up, was the arrival of Neil Hodges who joined us in the new role of Client Executive with the aim of helping to grow our eInsurance business and to continue to develop RiskWrite™. He will also be contributing to Upstream on Insurance industry topics. Read more »
The eCommerce marketplace is fast becoming a truly global one, and one of the fundamental questions when creating a global online strategy is whether to have one website to cover all regions, or multiple websites with separate domains (e.g. .co.uk, .it, .de). As an eCommerce supplier, we are often asked which of these approaches are “the best”. The answer, as often is the case, is that it depends on a number of factors…here’s a handy checklist of things to consider when answering the most fundamental question of your global eCommerce strategy.
How big is my website management team?
If the answer to this is “small” (okay so that’s subjective, but I usually consider a small Read more »