Nov 26, 2011
Shortlisted in the highly sought after category – Brandbank Multichannel Retailer of the Year, Halfords are up against fierce competition from other retail giants including, Argos (also a Salmon customer), Debenhams, House of Fraser, John Lewis, New Look and Tesco.
Sue Pratt, Head of Marketing at Salmon said, “Halfords and Salmon have worked together to develop their multi-channel proposition over the past few years. We are delighted that this work has been recognised by the judges.”
Halfords have a strong multi-channel offer, combining store, online, mobile and apps to deliver a compelling customer experience. They provide an excellent case study in how to ensure different channels perfectly complement each other.
Other Salmon customers also shortlisted at the awards include, Homebase, Boots, Pets at Home, Lloydspharmacy and Kiddicare – good luck to all.
The winners will be announced on the 15th March 2012, at the Grosvenor House Hotel, in the heart of Mayfair. More information on the awards can be found here.