Sep 17, 2011
Groupon made it’s first deal in late 2008 with a half-price pizza offer. Today Goupon is offering deals in 43 countries with an estimated revenue of around $2 billion. Andy Jones, Director of Customer Experience at Salmon takes a look at their site and gives his take on eight things he believes they do well, leading to a design that is not only compelling and visually coherent but also very persuasive.
- Extremely well written “Ronseal” headlines. You know exactly what you are going to get.
- Large, standout “call to action”. Well designed that leaves you in no doubt that its a button and you need to click it.
- Savings shown in both amount and %. You know exactly how much you are going to save.
- The countdown delivers a sense of urgency. Customers know the deal is only going to be around for a limited time and encourages them to act now.
- Social proof. It must be a good deal, look how many others have bought it.
- Short, snappy, easy to scan bullet points.
- No searching for the small print. It’s right up front and honest, placed in the middle of the page for everyone to see.
- Highly informative, succinct cross sell. Shows the amount of saving, then another “Ronseal” headline.