The Fish Farm: Salmon’s favourite commerce related posts and articles – Feb 2011 edition

The Fish Farm links to the best new posts and articles, related to commerce, that Salmon have found on the internet in the past month. This is February 2011′s fresh catch.

Exciting Commerce : Bonobos, Birchbox & Others: Who Has The Stuff To Become The Next Zappos? [Jochen Krisch]
Originally posted in German by Jochen Krisch, and adapted for excitingcommerce.com by Jason Soo, we are told that US investors are seeing the next Zappos as something more like a Bonobos, Birchbox, ModCloth or Shoedazzle. Krisch explains that these ventures have business models which employ unique and difficult to copy components.

Hitwise Blog :  Which retailers are leveraging the marketing power of Facebook? [Robin Goad]
Hitwise UK’s Research Director Robin Goad analyses which merchants are making the most of Facebook’s enormous marketing potential, highlighting 10 brands doing better than most.

Practical Ecommerce : JC Penney Incurs Google SEO Action : How to Protect Your Own Company [Jill Kocher]
How far should a company trust an SEO agency to act on its behalf?  Recent stories of Google blacklisting of JC Penney and Overstock.com might make retailer’s take stock of their SEO outsourcing arrangements.

Locayta Blog : eBay launches augmented reality fashion app [André Brown]
Augmented reality technology is finally being embraced by the retail community. Whilst many merchants are still investigating its potential, Ebay is forging ahead with a fashion app that mimics (replaces? lol) a traditional offline shopping habit  i.e. trying something on, with a virtual try-before-you-buy feature for sunglasses shoppers. Nice.

Econsultancy.com : Six reasons why your brand should hop on the api bandwagon [JD Lasica]
In this JD Lasica explains how APIs can take a brand into promising new directions by harnessing the power of a community.

ReadWriteWeb : Amazon Prime includes streaming video service [Audrey Watters]
Audrey Watters examines the new benefits of Amazon’s premium service, Amazon Prime, which has been expanded beyond its initial focus of cheaper and expedited shipping.

ReadWriteWeb : Eye Tracking & User Testing Made Easy with YouEyetracking [Audrey Watters]
Audrey Watters looks at user testing and in particular ‘eye-tracking’ which ordinarily is an expensive undertaking. However startup YouEye may offer a way to simplify that process – both in terms of cost, testers and technology.

Logic + Emotion : Social Search Will Force Your Business To Recalibrate [David Armano]
As a result of Google’s latest foray into indexing social network content in its search results [Quora, Flickr and Twitter content for example], David Armano highlights how businesses might want to evolve to stand a chance of being found in the future.

Media Futurist Data is the new oil [Gerd Leonhard]
Having had the privilege of seeing Gerd Leonhard present ‘Data is the new Oil‘ at eConsultancy’s Future of Digital marketing, I was delighted to see an online version where Gerd explains the concept during a discussion on media innovations for AME Info [Dubai].

Web Strategist : Beyond social: disruptive technologies to watch [Jeremiah Owyang /Charlene Li]
Altimeter’s Charlene Li presents her viewpoints on disruptive technologies to watch –and those to ignore.  Charlene used ‘Zipcast’ a no-download video+slides technology that allows anyone to give a ‘keynote’ speech to an online audience in real time. Nice.

FutureNow / Grokdotcom : Testing: where to begin [Natalie Hart]
Natalie Hart highlights how testing can yield a great amount of insight & revenue.  But where do you start?

In No Particular Order : Growing pains etailing in the noughtweens [Ian Jindal]
Ian Jindal reflects on a trend seen in the etail sector to move to a more pan-channel, commercial set of demands from ecommerce professionals.

Wired : HTML5 will be done in 2014: What Comes Next? [Scott Gilbertson]
Scott Gilbertson says the web doesn’t move at the pace of standards bodies, but at the pace of web browsers and innovative developers. So now that the web’s governing body have announced that HTML5 will be complete by 2014, what come next?

Retail Week News : Games new strategy aims to triple digital revenue by 2013 [Nicola Harrison, Requires Retail Week Registration]
Nicola Harrison highlights how Game aims to triple its digital revenues as part of a three-year strategy to evolve into a fully multichannel business.

Guardian Newspaper : Is this the start of the second dotcom bubble? [Dominic Rushe]
Loss-making Twitter has been valued at $10bn. Facebook is said to be worth more than Ford. Now, for some investors, the alarm bells are starting to ring. Dominic Rushe investigates.

Six Revisions : Anatomy of an Effective Product Page Design [Kean Richmond]
Kean Richmond outlines that to overcome the inability to touch or try a product, pureplays have to be better than brick-and-mortar equivalents. He outlines how providing as much information , being price competitive, and providing a flawless user experience is essential.

Social Media Today :  Why Facebook Could Dominate the Next Generation of Ecommerce [Matt Ambrose]
Matt Ambrose says that day by day, Facebook’s tentacles continue to spread and pull in more of the web into its domain. We’ve already seen the announcem,ent of Facebook Deals, but what is the wider impact on the world of ecommerce. He says competitors need to be afraid. Very afraid.  Are you?

Did we miss anything important?  Please let us know.

Category: eCommerce, Facebook, multichannel, Retail, Social marketing, Social networking, Strategy, Technology, Trends

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