Aug 16, 2010 0
***Update: 14:22 PM Aug 24th – Halfords: Mobile Site Review by eConsultancy
***Update: 2:52 PM Aug 16th - Since Friday’s launch mobile conversion has doubled!***
Today we announced the successful development and launch of Halfords’ mobile platform, enhancing the retailer’s multi-channel proposition and delivering a unique and compelling mobile shopping experience for its customers.
A staggering 5% of traffic to www.halfords.com is from internet enabled mobile phones, and Halfords have reacted by having us develop a mobile platform such that visitors to Halfords.com using a mobile device will automatically be directed to the new mobile platform.
The solution allows visitors to;
- Search for products
- Read customer reviews
- Make product comparisons
- Locate their nearest store that stocks the desired product
- “Reserve and Collect” the item.
Customers benefit from the same common design elements and features that make Halfords.com so successful. Here is what the Head of Halfords.com had to say this afternoon;
The internet enabled mobile is becoming the essential tool for shoppers. We are seeing a huge increase in customers who are researching products and making shopping decisions while on the move. We see a huge opportunity for growth of our online business by improving the shopping experience for mobile visitors. So we are aiming to make our site more relevant to the way people want to shop.
Chris Corbin, Head of Halfords.com
Halfords.com is already growing fast, with online revenues up 70% year on year in the first quarter, with visitor numbers now running at over one million people a week. Early results from the Halfords mobile platform show that visitors really appreciate the new lay out and easier access to essential information and conversion rates are significantly up.
We’ve been helping Halfords implement their eCommerce and multi-channel strategy since 2005, delivering “Reserve and Collect”, “Home/Work Delivery”, “Text and Reserve” and more recently “Free Delivery To Store”; all of which leverage Halfords’ existing IBM WebSphere Commerce based architecture.