The following values and beliefs orientate Salmon. They influence the way our management team and consultants think and act; and how we align and engineer the organisation around the most important stakeholder in our business – our customers.
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1. We believe that simplicity is key. In order to be successful we must simply do what we say we will do.
2. We believe that we can only call ourselves successful if our customers are successful. We seek to identify and create a clear link between IT investment and the delivery of measurable business value.
3. We believe in dedication to every customer's success, and trust and personal responsibility in all relationships.
4. We believe that there are no major IT projects anymore; there are business projects with IT as part of the solution.
5. We believe that technology and its successful application is central to both the global economy and individual organisational success.