Web 2.0

Salmon fully understands the trends and technologies that are powering the shift from web 1.0 to 2.0, but more importantly is experienced at helping retailers develop appropriate strategies that govern the best ways to approach and embrace web 2.0 to develop strong competitive advantage.

For instance, we believe there is no use applying web 2.0 technologies and techniques to create sophisticated drag and drop functionality in an eCommerce environment, if the way it is deployed results in a sharp decline in conversion rates and visitor satisfaction. 

However, we do believe the transition of solutions from read, to read-write, can play a significant role in delivering compelling customer experiences, increased revenues and stronger loyalty when applied correctly.  That is where Salmon can help.

The new Dulux site embraces the concepts of Web 2.0 by providing enhanced collaboration and interactivity via asynchronous JavaScript and XML - 'AJAX'. The transition to the new site has increased web page interactivity, speed, functionality and usability. New features such as 'drag and drop' of colour swatches and inspirational images into a 'scrapbook', a moodboard and the ability to upload and decorate your own room will provide a richer online experience for Dulux customers.

–Press Release: Salmon deliver new enterprise website framework for ICI Paints


Whether you need help aligning to, or developing solutions that leverage the internet ‘as a platform’ you can be sure Salmon’s services are oriented towards business benefit – as opposed to technology for technologies sake.

Salmon’s web 2.0 expertise centres on web standards, rich user experiences, dynamic content, metadata, user participation - and the enterprise scalability you would expect from a leading systems integrator.   This expertise is applied to eCommerce and multi channel environments by leveraging the following web 2.0 features and techniques:

  • Blogs, Wikis, Forums, IM, UGC
  • Rich Customer Experiences, RIAs
  • Widgets
  • Mashups
  • Dashboards, Scorecards
  • Syndication, aggregation
  • Microformats, Sematics
  • Collaboration, knowledge and content management
  • Folksonomies
  • Application integration, channel integration
  • Composite Applications
  • Wireless devices / clients
  • Standards – CSS, REST, XML, JSON, APIs, AJAX, XHTML, RSS, Atom

If you need more information contact us now, or make a Services Request.

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