Argos.co.uk Ranked 2nd Most Visited High Street Retailer Online
11 June 2009
Watford, London June 2009 – Argos.co.uk developed and supported by Salmon has ranked second in the May IMRG/Hitwise Hot Shops List. Now three years old, the list provides a unique perspective on how the e-retail market leaders are performing in terms of attracting visitors to their websites, and is definitely the list to be seen on if you want to be perceived as a serious contender in the e-retail market.
This annual review has been expanded from the top 50 to the top 100 and Salmon can claim to having helped a significant number of the retailers on the list with their eCommerce initiatives.
Argos.co.uk has moved into second place, its highest annual May ranking to date up from 5 last May, and 3 in May 2007 and 2006, although it has been at number 2 in other quarters in the past.
At number 1 position was Amazon UK, followed by Argos, Play.com, Amazon.com and Tesco.com
Neil Stewart, Commercial Director at Salmon said, “We have been developing and supporting Argos with their website since 2002 and continue to work with them to enhance it, implementing innovative and exciting new functionality to help them stay the leader in their field. It’s great that Argos is ranked as the 2nd most visited high street retailer online, and we look forward to continuing to help them provide an efficient and effective online experience for their customers.”
Salmon has worked for a number of other clients on the list including:
- Topshop ranked 21
- Homebase ranked 37
- Boots ranked 48
- Halfords ranked 49
- Dorothy Perkins ranked 57
- Miss Selfridge ranked 79
- Topman ranked 81
- Sportsdirect.com ranked 90
IMRG’s CEO, James Roger, commented: “We are now all used to the Hot Shops List highlighting the 50 brands at the top of the e-retail game, so it is interesting to get this three year perspective, and to double the number in scope to 100 in the new annual view. Online merchants tend to be best placed to rapidly read and respond to consumers shifting sentiments, appetites, values and demands, driven by the current alien economic vortex. With more than £50 billion worth of online sales at stake this year, and almost all of retail growth accounted for by the online sector, if a brand is not on the list, you probably have to worry about its future – so being in the Top 100 is an accolade worth striving for. Cross-border trading is the latest online shopping trend that is taking off, as UK retailers seek to exploit the weak pound’s attractiveness to overseas shoppers.”