Hawkshead, Craghoppers and Dare2b brands gain online advantage
29 July 2008
Salmon, specialists in delivering eCommerce solutions, today announced the implementation of websites for The Regatta Group’s (“Regatta”) three clothing brands:- Hawkshead, Craghoppers and Dare2b.
Chris Bulmer Group IT Director said; “We needed a solution that was quick to implement, will scale to meet customer needs as our online business grows and provide all the tools necessary for online marketing and promotion of our brands. Salmon introduced their eCommerce framework called SAFE™ (“Salmon Application Framework for eCommerce”), their eCommerce team and IBM WebSphere Commerce, and they collectively ticked all the boxes.”
Following the acquisition of Hawkshead in August 2007, Regatta was witnessing the cost of managing the brands on the web increase to levels which in the medium to long term, would have not been viable. Chris Bulmer continues; “We had little control over our website infrastructure which was increasingly disparate and outsourced across various suppliers. Our costs were becoming unmanageable and effort was centred on general web maintenance and technology – as opposed to launching new brands, special promotions or differentiation.”
By using SAFE™, Regatta lowered development costs and obtained the ability to implement multiple production ready ecommerce solutions quickly and efficiently. In addition, each brand is ideally placed to develop additional websites to embrace new geographies, propositions, market segments or customer types quickly and easily.
Bulmer continues; “We have been really pleased with the results to date. Not only has Salmon proved to be a highly skilled systems integrator, with a unique fixed price approach that met our budgeting requirements perfectly, but they also exceeded our expectations when the Hawkshead site was implemented and launched in just 35 days. With increased flexibility and greater control over our online business, we can start focusing on the more innovative components of our business; including plans to optimise the customer experience, service our wholesale networks and expansion into other countries.”
Craghoppers and Dare2b will launch in August and September respectively. Hawkshead has been live since June 2008. The websites are all built on a single instance of IBM WebSphere Commerce.