Ann Summers selects Salmon to revamp their website to help increase revenue via the Internet

Tue,24 October 2006

Salmon the IT Services and Consulting Company, today announced that they have been chosen by Ann Summers to redevelop their e-commerce platform and websites.

Ann Summers have ambitions to increase revenue levels through the Internet by 100% within the next three years. They aim to put the first of the new sites live in Spring 2007 with the Ann Summers Party Plan website and Knickerbox website following soon after.

Commenting on Salmon, Jacqueline Gold, Ann Summers Chief Executive said: "Salmon will help us take our web business to a new level and will further reinforce our position as one of the UK's most successful multi-channel retailers. We chose Salmon due to their credible track record in delivering e-commerce solutions and their impressive approach to delivery. We are confident that these attributes will be key in the site achieving our main objectives, namely to increase conversion, enhance our merchandising and technical capabilities and deliver a better service to our customers."

Salmon specialise in delivering solutions on time and within budget whilst always managing risk. The new Ann Summers and Knickerbox sites will be developed on IBM WebSphere Commerce and integrated with Oracle E-business Suite. Salmon will be responsible for configuring standard software modules, developing bespoke software to meet Ann Summers requirements, integrating the applications, testing and verification. Training, hosting and support and maintenance will also be provided by Salmon.

"Salmon's ambition is to continue to service clients large and small who see Multi Channel retail and e-commerce as a strategic imperative. British shoppers spent 13.5 billion pounds online* during the first half of 2006, almost 40% more than they did during the same period last year and we are continuing to see a rise in the number of retailers who are turning to us to help them provide a better service to this growing channel of their business." Jeff Leaver, Chief Operating Officer, Salmon.

Ann Summers will look to exploit the Internet to extend its worldwide corporate image and philosophies, and present a professional and attractive "shop-front" through which its products and services can be advertised. The new websites will make it easier for customers to find and buy products, tell customers about special offers and encourage up selling and cross selling.

* Source IMRG

Bookmark this content with: