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Salmon and Halfords named as a Finalist at The IM2006 Awards

Mon,23 October 2006

Salmon today announced that they have been selected as a Finalist in the BCS Information Management Awards (IM2006 Awards), in the Business to Consumer (B2C) Award category.

Salmon and Halfords are nominated for the most innovative and successful electronic business-to-consumer project Award. Salmon were responsible for completely redeveloping and redesigning Halfords e-Commerce technology platform and website www.halfords.com. As a result, Halfords have benefited from a 250% uplift in sales and a 60% increase in site visits. Selected from over 650 entries Salmon and Halfords are one of 20 Finalists in the category vying for 4 Awards.

Jeff Leaver, Chief Operations Officer at Salmon said "We are delighted to have been selected as a Finalist. Salmon has a very credible track record of delivering Multi Channel e-Commerce solutions for some of the largest retailers in the UK, including Argos, Arcadia and ICI Paints, however it is always nice to receive recognition from an independent judging panel".

The Awards, now in their eleventh year, showcase and recognise Europe's excellence and innovation in the management of business information. They are fiercely contested and highly valued within the IT and business world. They are a showcase for organisations that have demonstrated the vision and the business skills to implement new technology to reap real business benefits with substantial and measurable ROI.

The Winners will be announced at the Awards Dinner in The Great Room at the prestigious Grosvenor House Hotel on Thursday 7th December. The Awards attract entries from private sector companies ranging from Top 100, to start-up companies, to public sector bodies charged with implementing e-government directives. The size of the company or the project is not a factor in the judging process. Many start-up companies have benefited immensely from the exposure given to their innovative offerings. Salmon are no strangers to the IM Awards.

In 2005 the company was Commended in the B2C Project Category for their work with ICI Paints. In addition Argos, a Salmon client for years, was recently awarded Online Retailer of the Year 2006 by Retail Week.