www.scottsofstow.co.uk
www.presentsdirect.com
www.expertverdict.com
www.prestigecellars.co.uk
www.stowgrange.co.uk
www.cucinadirect.co.uk
www.ancestralcollections.co.uk
www.vivadirect.co.uk
www.renwoods.com
www.theoriginalgift.co.uk

Scotts & Co. Seeks new markets and growth opportunities with SAFE™

Scotts & Co, selected Salmon to help them implement a new eCommerce platform which would support their vision for 50% of turnover to be delivered by the online channel by 2011

Challenge

Without an infinite budget, and a requirement for nine eCommerce websites to be developed under tight deadlines, Scotts & Co selected Salmon to help them implement a new eCommerce platform.

Solution

Scotts & Co’s new eCommerce platform and websites have been built using SAFE™ (Salmon’s Application Framework for eCommerce), a series of pre-configured, reusable and customisable eCommerce components which combine with a mature project delivery methodology.  The new solution scales to support all their brands which include Scotts of Stow, Cucina Direct, The Original Gift Company, Expert Verdict, Viva! Presents Direct, Renwoods, Ancestral Collections and Stow Grange. 

Benefits

Scotts & Co’s new eCommerce platform ensures maximised site performance, scalability and adaptability and each brand delivers a rich, relevant customer experience with common business services across brands being reused at each point of interaction (store, contact centre, web etc).  Other benefits include;

• 25% uplift on conversion rates.
• Intuitive role-based tools to empower better merchandising and increase customer service across channels.  
• Rich, out of the box capabilities for catalogue and content management, member management, contracts and entitlements, negotiations and order management.
• Complete business user control and ownership of the eCommerce system, allowing customer acquisition to occur faster.
• Capability to launch and trial new brands quickly and cost effectively. 
• Integration with back office systems (Elucid, Stibo Step)
• Integration of Mercado,  for optimized search and browse
• Integration of Coremetrics for online analytics and marketing optimisation.

"SAFE and Salmon’s track record in delivering eCommerce solutions on time and on budget helped us decide they were the right partner for us.  During the project they provided us with the perfect approach, a combination of software, services and consultancy meeting and exceeding our expectations."
Director of Business & IT, Scotts & Co