Services in summary:
Application Management and Support, B2C eCommerce, Business Intelligence, Capacity Planning, Content Management, Content Management Business Data, Customer Experience, Information Management, Multi Channel Integration, Payment, Performance Optimisation, SAFE ™, Systems Integration, Technology Consulting, Testing
Pets at Home replace eCommerce platform to help them embrace Multi Channel
Pets at Home, with 246 pet stores across the UK, evaluated a number of ways to help them embrace multi channel as they aimed to grow their business significantly over a three year period. Petsathome.com was an essential channel and Salmon were selected to help design, deliver and integrate a new online offering.
The new Pets at Home eCommerce website leverages SAFE™ (Salmon’s Application Framework for eCommerce) giving Pets at Home a scalable infrastructure to become a true multi channel business. Salmon integrated a number of leading technologies as part of the overall solution including:
- CyberSource – payment / fraud management
- Coremetrics - analytics and marketing optimisation
- Power Reviews – User generated reviews
- QAS Quick Address Pro Web - address verification
- Omniture - Merchandising & shopping experience optimisation.
The new site makes it easy for customers to find what they are looking for, offers reviews for informed recommendation, and helps Pets at Home cross sell and up sell. Using Coremetrics implemented by Salmon, Pets at Home can measure and improve effectiveness of their online marketing programs. Overall, they are now offering a much enhanced experience for their customers, in addition to having a stable eCommerce platform that will cater for the their multi channel growth moving forward.
“It’s important we offer the convenient and enjoyable web experience that our customers demand. Combining our online and offline services is going to be a contributing factor to our success over the next few years. In the coming months we will look to trial additional functionality to meet our customers’ expectations.”
Director of Multi Channel, Pets at Home
"We were very impressed with Salmon’s credentials, they have a solid history of developing multi channel websites for leading retailers and this experience along with their eCommerce solution, which leverages IBM WebSphere Commerce made them the right eCommerce provider for us. Salmon have designed, delivered and integrated our new website, and are actively helping us shape our multi channel strategy. We are extremely happy with the results to date and we look forward to a continued partnership."
Systems Director, Pets at Home.