www.kiddicare.com

Kiddicare aims to triple online sales with SAFE™

Kiddicare, the leading online supplier of nursery products, replaced its website with a new eCommerce solution developed with Salmon’s Application Framework for eCommerce (SAFE™).

Challenge

Kiddicare purchased SAFE™ with a view to evolving its online capabilities and optimising their online customer experience.  Additionally they wanted to significantly lower the risks traditionally associated with launching or replacing an existing eCommerce platform. 

Solution

SAFE™ is a series of pre-configured reusable eCommerce components, which allowed Kiddicare to quickly and easily leverage the inherent functionality of IBM WebSphere Commerce.   The open standards that SAFE™ offers means that Kiddicare were able to implement best of breed technologies quickly and easily:-  like Endeca for intuitive search and guided selling, PowerReviews for user generated content, and Web 2.0 navigation techniques such as tag clouds.

Benefits

Kiddicare is now able to provide a more satisfying and differentiated customer experience.  They can easily alter and add new functionality related to marketing, merchandising, catalogue and content management and order management.

Kiddicare can also adapt and extend their site to quickly cater for a change in customer demand or market trends. Customers have the ability to view online stock availability in real-time and with their in store payment kiosks utilising chip and pin technology customers can shop with even greater convenience and flexibility.

Since the new eCommerce solution went live, Kiddicare have been voted Online Nursery Retailer of the Year by Mother and Baby Magazine, and has also won awards for Multi Channel Retailer of the year 2009 and Overall Winner at The Retail Systems 2009 awards.

"Our online business accounts for 80% of our revenues and our plans for growth are aggressive.  We replaced our existing platform with SAFE™ as we needed to obtain control of our eCommerce business.  Our online plans are sophisticated and we need to address our requirements with a higher degree of autonomy, flexibility and responsiveness to change."
Partner, Kiddicare