Customer Experience
Helping to deliver compelling customer experiences is an area in which Salmon excels.
With experience gained from some of the earliest online customer interactions (back in the day we built jungle.com and surpriseyourwoman.com for instance) and via our current compelling customer oriented initiatives that radically blur the line between ‘online’ and ‘offline’ retail (for instance Argos' innovative 'Check and Reserve it', and Halfords 'Reserve and Collect'), our experience based services centre on optimising product and brand engagement. Of course the end result? Increased loyalty, conversion and revenue.
We are committed to providing a leading shopping experience and Salmon has been instrumental in this process. We have worked with Salmon to evolve Halfords.com in accordance with our customers’ shopping habits and to ensure that our online offering is reflective of our customers’ expectations. This investment has centred on improving search, convenience, service; and cross-channel optimisation.
–Steve Lowe, Head of Service and Channel Development, Halfords
Salmon’s services are applied to many different facets of customer experience. Our user centered design process governs all our initiatives, but we pay particular attention to optimising the customer experience via integrated services – exposing relevant information, in innovative ways, that make brand experiences deeper and more meaningful.
Solutions and services Salmon provide include;
- Visual design / experience design
- Online reservation - offline pickup
- mCommerce
- Usability testing
- Search optimisation / guided selling
- Dynamic imaging / merchandising
- Rich media
- Customer reviews
- Questions and answers
- Visual search
- Blogs, forums & user generated content
And we also have an eye on the near future where areas such as integrated kiosks, desktop widgets, social media mashups and the multi channel re-purposing of user generated content is being placed on our customers online development roadmaps.
With extensive technology partnerships with global industry leaders like IBM, Scene7, Bazaarvoice, Endeca, Omniture and Amplience, we are ideally placed to help you meet your customer experience requirements today.
If you need more information Contact Us now.