www.endsleigh.co.uk
www.endsleigh-business.co.uk
www.endsleigh-financial.co.uk

Salmon implement new intelligent eCommerce website for Endsleigh Insurance

Salmon implemented a new intelligent eCommerce website for Endsleigh Insurance Services Ltd, ensuring its customers benefit from a truly exceptional online experience that includes the ability to purchase insurance & financial products and services directly

Challenge

Endsleigh prides itself on understanding customers and their needs. The solution needed to be designed to allow Endsleigh to display relevant and targeted propositions, and additionally allow underwriters to develop competitive propositions and offers. 

Solution

The new website’s design and experience based architecture is centered wholly on customer needs.  The innovative solution leverages a unique “recognition system” conceived by Endsleigh and developed, implemented and integrated by Salmon, which intelligently determines which content to display to any given customer segment.  Salmon have developed Endsleigh’s new eCommerce platform leveraging Microsoft Office SharePoint Server and Microsoft Web Content Management.

Benefits

Endsleigh’s diverse customer content including documents, web pages, video, photos, reviews are now managed via a central repository.  This ensures better knowledge sharing, improved customer communications and increased process efficiency.  For returning visitors, the solution automatically checks what knowledge Endsleigh already holds.  Importantly this ensures visitors are not only given access to the detail of their cover and claims advice, but also visibility of complementary products & offers or discounts applicable.  Other benefits include;

• Streamlined and simplified navigation.
• Capability to implement affinity partner strategy in areas such as co-branded landing pages and white labeled services.
• Access to business tools that allow Endsleigh staff to manage and update the entire online solution themselves, whilst following approval cycles to meet FSA regulation.  
• Personalisation that allows Endsleigh to promote tailored products and advice designed to suit each individual and complementary products, offers or discounts.

"Salmon demonstrated a high level of technical expertise and a comprehensive understanding of the insurance market and their passion and skills have helped us meet our vision to make endsleigh.co.uk an eCommerce website which can exceed customer expectation and help us lead the market when it comes to purchasing insurance online."
Managing Director, Endsleigh